Explorations with moving imagery built in P5.js with the help of Google Gemini

An exploration in collision physics. Built in p5.js with the help of Gemini.

Motion piece done as part of case study production for BASIC/DEPT® X WILSON.

Design and Motion:
Arjun Menon

Photography:

Jeff Valee

Creative Direction:

Matt Kipper

Design and development for a “link in bio” microsite. Designed with direction from Ryan Vancil, Design Director.

Featuring the beautiful work of the many creative talents at BASIC/DEPT®.

B/D® Links uses an adaptive
color and a minimal type system.

Desktop view featuring a floating menu, UI interactions and scrolling effects built in webflow.

Mobile interactions and
scroll effects for B/D® LINKS

Bringing a touch of physical to a digital platform. Visual identity for BASIC® agency’s article platform.

Bringing Applied® to life with an interactive 3D book built in spline.

Editorial layouts for Applied®

Editorial grid, type and layout system designed for Applied® collections.

B/D® JAMS is a platform for weekly-ish playlists curated by the employees at BASIC/DEPT®

I had the opportunity to develop some social assets for a few of the playlists, based on a dope visual identity crafted by the talented folk at BASIC®.

Exploring some distortion and warp motion to match the psychadelic vibe.

Motion and layout done as part of a case study for BASIC/DEPT® x VIZIO.

The stacking layout and motion, although simple, kind of feels like plating a fancy dinner.

I began my time at BASIC® as a dedicated resource for various internal brand and marketing needs.

Here is a reel I designed and animated to announce Webby nominations.

Motion piece for a holiday playlist

A celebratory motion piece for BASIC® and DEPT®’s 2023 Webby win. Music and sound can help enhance a reel, and was an important consideration when creating reels like this one.

Designed with direction from Garret Schauteet, Design Lead.

A sizzle reel featuring the creative
work of BASIC/DEPT® for Stance.

Explorations in paths, loops, proximity, interaction and scale. Designed and developed in p5.js with the help of Google Gemini.

An exploration in collision physics. Built in p5.js with the help of Gemini.

Motion piece done as part of case study production for BASIC/DEPT® X WILSON.

Design and Motion:
Arjun Menon

Photography:

Jeff Valee

Creative Direction:

Matt Kipper

Design and development for a “link in bio” microsite. Designed with direction from Ryan Vancil, Design Director.

Featuring the beautiful work of the many creative talents at BASIC/DEPT®.

B/D® Links uses an adaptive
color and a minimal type system.

Desktop view featuring a floating menu, UI interactions and scrolling effects built in webflow.

Mobile interactions and
scroll effects for B/D® LINKS

Bringing a touch of physical to a digital platform. Visual identity for BASIC® agency’s article platform.

Bringing Applied® to life with an interactive 3D book built in spline.

Editorial layouts for Applied®

Editorial grid, type and layout system designed for Applied® collections.

B/D® JAMS is a platform for weekly-ish playlists curated by the employees at BASIC/DEPT®

I had the opportunity to develop some social assets for a few of the playlists, based on a dope visual identity crafted by the talented folk at BASIC®.

Exploring some distortion and warp motion to match the psychedelic vibe.

Motion and layout done as part of a case study for BASIC/DEPT® x VIZIO.

The stacking layout and motion, although simple, kind of feels like plating a fancy dinner.

I began my time at BASIC® as a dedicated resource for various internal brand and marketing needs.

Here is a reel I designed and animated to announce Webby nominations.

Motion piece for a holiday playlist

A celebratory motion piece for BASIC® and DEPT®’s 2023 Webby win. Music and sound can help enhance a reel, and was an important consideration when creating reels like this one.

Designed with direction from Garret Schauteet, Design Lead.

A sizzle reel featuring the creative
work of BASIC/DEPT® for Stance.